Does it solve a problem?

• Degree of innovation

• Degree of elaboration

• Uniqueness

• Use value and usability

Does it reflect or promote high moral-ethical standards?

• Human dignity

• Respect for the individual justice and fairness

• Awareness of environmental standards

• Social responsibility

Does it strengthen group relations?

• Sensitivity for cultural traditions and power relations

• Concern for common goals and the collective

• Addressing social conflict through dialogue

Does it make economic sense?

• Efficient use of resources

• Feasibility and ease of implementation

• Long-term perspective

• Profitability

Does it create a positive experience?

• Respect for the individual, justice and fairness, positive experience and fun

• Aesthetic potential, spatial ambience

• Social responsibility, comfort and pleasure