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CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
CJ CheilJedang Bone Bros
2026

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CJ CheilJedang Bone Bros

Consumer Packaged Goods

CJCheiljedang

Bone Bros is a brand that makes bone broth water easy to enjoy as a health drink. Packaged in Tetra Pak, it can be conveniently consumed anytime and anywhere, either hot or cold, fitting well into various moments of daily life. Through the character “Influen-so(with so meaning “cow” in Korean)” inspired by influencer culture, the design adds a friendly and trendy image, delivering both health and fun.

Client / Manufacturer
CJCheiljedang

CJCheiljedang

Seoul, KR
Design
CJCheiljedang

CJCheiljedang

Seoul, KRYUL JOONG KIM, YEONMI AN, DUYEON KIM
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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