CJ CheilJedang Jamaican Chicken
Ready-to-Eat Food Packaging
The Jamaica Chicken package design focuses on delivering the concept of “the joy of tearing into a whole piece” in a direct and impactful way. The front of the package features a model biting into a large chicken leg, allowing consumers to immediately feel the fun and excitement of enjoying freshly grilled chicken as if they were dining out. The bold contrast between the vibrant yellow background and the glistening red chicken enhances visual impact while sensorially highlighting the spicy-sweet flavor of traditional Jamaican jerk sauce.
Client / Manufacturer
Design
CJCheiljedang
Seoul, KRCJCheiljedang
Seoul, KRYUL JOONG KIM, YEONMI AN, KYUNGEUN KIMDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users