IQOS ILUMA I x SELETTI Limited Edition Packaging

Heat not Burn Device

The IQOS x SELETTI packaging is a celebration of revolutionary creativity, born from a shared belief that curiosity drives innovation by challenging the status quo. Drawing from SELETTI’s iconic pop-art aesthetic and playful reinterpretation of everyday objects, the “can” design transforms the IQOS experience into a bold artistic statement. It’s not just packaging—it’s a conversation piece that reflects a philosophy of thinking differently and embracing contrast. The design invites users into a world where functionality meets creativity/playfulness, and where the familiar is given a twist.