IQOS ILUMA I x SELETTI Limited Edition

Heat not Burn Device

DESIGN STATEMENT (iF Design Award Short 650 Characters incl. spaces) The IQOS ILUMA I x SELETTI Limited Edition is a bold collaboration with Italian design brand Seletti SELETTI , transforming the device into a statement of creativity and innovation. Featuring SELETTIi’s iconic zig-zag motif in radiant gold over deep black, the design combines glossy, satin, and hammered finishes for a unique tactile and visual experience. The anodized holder and aluminum ring add a luxurious touch, while accessories enable further personalization. Every detail is crafted to surprise and delight, celebrating the fusion of art and technology