Look At Meow!
Immersive Media Art, Public Art Installation
'Look At MEOW!' is our anamorphic media art project for the L-shaped mega media wall (80.9 m × 20.1 m) in front of COEX, Samseong Station, Seoul. We believed that in a city full of ads and information, simple cuteness could give people a brief moment of joy. So we turned the media wall into a stage for art, creating a light and pure emotional moment through a cat. By analyzing city flows and sightlines, we used 3D animation and the L-shaped perspective to make the cat step beyond the frame and meet people’s gaze. 'Look At MEOW!' turns a commercial billboard into public art for everyone.
Client / Manufacturer
Design
CJ CGV
Seoul, KRLAMPERS Co., Ltd.
Seoul, KRJeong Yun Lee, Jongbaek Son, Kwang Jin Kim, Dongwon Yuk, Kyungyong Kim, Euna Jung, Suhee Lee, Seungyeon LeeDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government