Minix Brand Identity Renewal

Brand Identity Renewal Project

Minix is more than a small appliance brand—it’s a lifestyle brand that redefines the possibilities of space. We design compact yet powerful products that maximize small spaces and create thoughtful, minimalist moments within them. Centered on “the expansion and possibilities of small,” we rebuilt the logo, colors, language, UI, and product design into a coherent system. The logotype and expansion square unite every touchpoint, while refined illustrations and typography express Minix’s attitude of elevating minimalism through clarity and focus.

Client / Manufacturer

athome Corp.

Seoul, KR

Design

athome Corp.

Seoul, KRSehoon Na, Jusang Jang, Gyuseong Choi, Gyeogseon Kim, Suyeon Ham, Jiyoung Choi, Bokyung Kim

BRENDEN

Seoul, KR