













NETEASE GAME PORTAIT UX DESIGN PLATFORM
Game User Experience
NetEase (Hangzhou) Network Co., LtdCrafted as an all-in-one solution for portrait experience design, the NetEase Game Portrait UX Design Platform addresses key challenges in mobile gaming: fragmented workflows, operational inefficiencies, and rising costs. By integrating automated evaluation, AI-driven asset reuse, and intelligent layout adaptation, the platform delivers an end-to-end workflow—from measurable insights to refined design execution. It aims to enhance visual and interactive coherence, reduce development costs, and improve industry standards—enabling designers to create with greater fluency and players to enjoy more immersive experiences.
Client / Manufacturer
Design

NetEase (Hangzhou) Network Co., Ltd
Hangzhou, CN
NetEase (Hangzhou) Network Co., Ltd
Hangzhou, CNYang Zhang, Pingting Long, Kun Shao, Hui Pang, Jiaxin Yu, Xiao Ling, Kai Yang, Zhanhao Xu, Yaxin Xiao, Yingyin FengDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users